Learning Goal: PBF3.01 Understand principles of marketing.
Review the 7 functions of Marketing
Start on Market Research
Bellringer: Go to PowerPoint 3.01
Before Lunch
Guided Lesson:
Read pages 236 and 237 and complete the 3.01 Marketing Functions Activity Worksheet.
Each function is only used once. You may work in groups.
Learn about Market Research Studies- focus groups, observations, experiments (tests)
Review slides 31 to 37
Play scatter or space race at http://quizlet.com/545303/7-functions-of-marketing-flash-cards/
Highest scores gets candy. You may want to have your text book open to page 237.
After Lunch
Independent Exercise:
Read textbook pages 243 and 244
Read online article "Old Ketchup Packet Heads for Trash" at
http://online.wsj.com/article/SB10001424053111904194604576578691502178606.html.
Answer the Part 1: Heinze Dip and Squeeze worksheet questions
At the bottom of the page Write the 5 Steps in Marketing Research (see page 244)and list one example from the article. For example:
1. Define the Marketing problem: People are buying less fries because putting ketchup on them is a hassle.
Play 2.05 Vocabulary review game- team that solves puzzle the quickest gets candy
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