Learning Goal: continue 3.02 Marketing- Buying Behaviors
Bell Ringer:
Pull up PowerPoint 3.02 Marketing- Buying Behaviors
Read pages 236 through 239 and answer questions 1 and 2 on page 242 on the back of your yellow worksheet that has the 3 columns of product, channels of distribution and promotion.
Guided Exercise: Will view 3.02 notes and discuss the third project which will be about Marketing.
Independent Exercise: Click on the link on slide 6 or click the link here http://www.magazines.com/browse with a partner and find examples of each of the target market segmentations demographic, geographic, and psychographic. Write the segmentation name and your answers on the back of your yellow worksheet that has the 3 columns of product, channels of distribution and promotion.
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