Wednesday, March 23, 2016

Thursday, March 24th- 8th Grade- Understanding Demographics

Archdale-Trinity Middle School
Lesson Plan
Date: 03-24-2016



Teacher:
Witkowski

Lesson/Unit Topic:
The Entrepreneurial Process-
Discovery Phase

Standards:
NCCTE.BU20.03.02 Understand entrepreneurship and the entrepreneurial process



“I Can…” Statement

I can explain the different activities in the Discovery phase of the Entrepreneurial process.
.

Literacy/Vocabulary Strategies (Word Wall)
In the Discovery phase of the Entrepreneurial process 
you would research market trends about your idea.
Bell-Ringer/Connecting Strategy
      
     1.  Go to wclassroom.blogspot.com 

    2. Go to  Computer- Student Doc- Witkowski folder- Exploring Business Folder-
          Entrepreneur Folder- 
          then open 3.02 Entrepreneurship and the Entrepreneurial Process
           
Lesson-Instructional Strategies and Procedures for Teacher and Students
(Detailed Plans Including Best Practices, Researched Based Strategies)
Guided Lesson: 

@ Students will learn about Market Trends.
     Students will discuss the AVERAGE food truck customer.

@ Students will learn about Demographics


Independent Exercise: 

@ Demographics and tv shows  http://www.ew.com/article/2015/02/11/survey-americas-favorite-tv-shows-are-not-what-you-think-0

A recent Harris poll said these are the top 10 tv shows: 
NCIS (CBS)
The Big Bang Theory (CBS)
The Walking Dead (AMC)
Scandal (ABC)
Game of Thrones (HBO)
The Good Wife (CBS) and The Blacklist (NBC) – tied at #6
Modern Family (ABC)
Blue Bloods (CBS)
Criminal Minds (CBS)
On a piece of paper, write down your first, second and third choice
FROM THE ABOVE GROUP
@ Ways to segment tarket audiences http://study.com/academy/lesson/market-segmentation-geographic-demographic-psychographic-more.html

@ TV shows for ages 11, 34, and 50 http://www.ew.com/article/2011/03/15/ratings-by-age
      Do you agree? 

@ The Tween demographics can be between ages 8 and 14. 

@ Do you agree with the tween demographics? https://www.marketingsherpa.com/article/how-to/data-spending-habits-dos-donts

@ Students will complete Demographics exercise
     http://quickfacts.census.gov/qfd/states/37/37151.html 

@ Students will choose their favorite tv show and make an educated guess about 
     the demographics of its audience. Students will then research their show to see
     if their educated guess is correct. 
@ On Google,  type the name of your show and the word demographics

@ Students will decide on their customers' demographics for their food trucks.

@ If time discuss consumer needs and wants

Previous Work:

@ Complete the Food Truck Marketing Trends worksheet. http://network.intuit.com/wp-content/uploads/2012/12/Intuit-Food-Trucks-Report.pdf@ In YOUR OWN WORDS and using the facts from the worksheet, write a paragraph (at least 6 sentences) about your AVERAGE customer. 

@ In pairs, read the link below titled "Sneaker Wars" by the Washington Post
     and list different facts/trends about sneakers.https://www.washingtonpost.com/news/business/wp/2015/03/17/how-sneaker-kings-are-fighting-to-win-the-war-for-americas-feet/


 
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