Friday, February 9th- 8th Grade- Amusement Park Marketing Project

Archdale-Trinity Middle School Lesson Plan
Date: 2-09-2018

Teacher:	Witkowski
Lesson/Unit Topic:	Purpose of Business- Functions of Business- Marketing
Standards:	NCCTE.BU20.01.01 Understand the purpose and the functions of business.

“I Can…” Statement
I can explain what activities are completed in the Marketing Department.	.

Literacy/Vocabulary Strategies (Word Wall)

Marketing- sells and works with customers, decides on how to package products, and how to distribute goods. https://www.jisc.ac.uk/news/social-media-who-needs-it-20-mar-2013

Bell-Ringer/Connecting Strategy

1. Go to wclassroom.blogspot.com 2. You need a pen or pencil 3. Open the 1.01 Purpose of Business PowerPoint

Lesson-Instructional Strategies &  Procedures for Teacher and Students (Detailed Plans Including Best Practices, Researched Based Strategies)

Guided Lesson:  In Marketing you need to be creative. Sony PlayStation and Nissan Automobiles joined together to create the Nissan GT Academy. "When you were a kid, did you ever dream of becoming a racecar driver? Well, that dream could still be alive, because GT Academy could put you behind the wheel of a real racecar, and give you a real racing career. All you need is PlayStation® Gran Turismo 6® to earn your spot in the National Finals. Oh yeah, you’ll also need the skills to beat 400,000 competitors. 20 will make it to the next round. You could be one of them." https://www.nissanusa.com/gtacademyshow/ @ Review Amusement Park Marketing Rubric Independent Exercise @ Start on Amusement Marketing Project 1. What is your PRODUCT? (Type or Write the name of your amusement park_ (10%) 2. What is the PRICE of a ticket?__(5%) 3. PLACEMENT- where is your amusement park located? What city? What state? (5%) PROMOTION- How will you promote your park? 4. What type of social media will you use? _ (5%) 5. What type of marketing? (60% Of Grade) Choose one of the items below to create for your amusement park. • Facebook page with activity examples (paper) • Twitter page with tweet examples (paper) • Instagram with picture and written text example (paper) • Flyer for a magazine or newspaper (on computer) Grading Rubric ____REMEMBER TO CITE SOURCES FOR IMAGES for Flyer (links on page) ____Spelling and Grammar Count (Sentences have capital letters, periods at end) ____Neatness counts (anyone can read it) ____Correct Content about Marketing (it encourages customers to come to park) ____ Use color pencils or crayons for the Facebook or Instagram choices ____Effort (time) /Creativity (it looks nice) 6. Write one idea about multimedia storytelling? (10%) If time Other Business examples @ Technology Information function  https://www.youtube.com/watch?v=cWNEZLbP9Lk @ How the Technology Information department help the Marketing department? @ Operations function @ Every business does not have the same Operation functions @ Which ones do the Adventure Tourism company have? https://www.youtube.com/watch?v=M4Y2zOfPZDM @ What type of Operations are needed to get vegetables to a grocery store? https://www.youtube.com/watch?v=f195qAUJJic @ How many of you have bought something or your parents have bought something from Amazon.com? What type of Operations are needed at a Amazon.com warehouse? https://www.youtube.com/watch?v=Z2Bs0nqVyqs Human Resources https://www.youtube.com/watch?v=9ZLbSk1Te68

Exit Activity  TBD based on time