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Archdale-Trinity Middle School
Lesson Plan
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Date: 11-05-2015
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Teacher:
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Witkowski
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Lesson/Unit Topic:
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The Entrepreneurial Process-
Discovery Phase
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Standards:
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NCCTE.BU20.03.02 Understand entrepreneurship and the entrepreneurial process
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“I Can…” Statement
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I can explain the different activities in the Discovery phase of the Entrepreneurial process.
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On Thursday, November 19th, there will be a test on the Discovery Phase and Concept Development Phase of the Entrepreneurial Process.
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Literacy/Vocabulary Strategies (Word Wall)
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In the Discovery phase of the Entrepreneurial process
you would research market trends about your idea. |
Bell-Ringer/Connecting Strategy
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1. Go to wclassroom.blogspot.com
2. Go to your lunch number- Open 3.02 Bellringer Discovery Phase and complete Day 6
3. Go to Computer- Student Doc- Witkowski folder- Exploring Business Folder-
Entrepreneur Folder- then open 3.02 Entrepreneurship
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Lesson-Instructional Strategies and Procedures for Teacher and Students
(Detailed Plans Including Best Practices, Researched Based Strategies)
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Guided Lesson:
@ Students will discuss the AVERAGE food truck customer and decide if that is the demographic they will market to.
@ Students will discuss consumer needs and wants
Experiment https://www.youtube.com/watch?v=Ah1y-PrwYHg
Independent Exercise:
@ Students will decide on their customers' demographics for their food trucks. @ Students will create a Discovery Phase 8 slide PowerPoint. Rubric: Each slide is worth 10 points, 5 points for complete definition sentences and 5 points for appropriate image 5 points for your name on the first slide 5 points for spelling 10 points for creativity- it looks nice and has at least one animation AND transition per slide @ Missing Discovery Phase Work due- We start the Concept Development Phase on Monday. @ Students will complete Demographics exercise http://quickfacts.census.gov/qfd/states/37/37151.html @ Complete the Food Truck Marketing Trends worksheet. http://network.intuit.com/wp-content/uploads/2012/12/Intuit-Food-Trucks-Report.pdf@ In YOUR OWN WORDS and using the facts from the worksheet, write a paragraph (at least 6 sentences) about your AVERAGE customer. @ In pairs, read the link below titled "Sneaker Wars" by the Washington Post and list different facts/trends about sneakers.https://www.washingtonpost.com/news/business/wp/2015/03/17/how-sneaker-kings-are-fighting-to-win-the-war-for-americas-feet/ FOOD TRUCK SURVEY •You need to create a food truck survey. You may look at the 2 examples in the above links or go online and google Food Truck Survey for ideas
•Use a word document. ONE page only!
•Have 10 questions with correct spelling/grammar.
The questions may be multiple choice or fill in the blank.
•Have clip art or pictures.
•Have your name & your food truck’s name on it.
@ Students will take notes on the Discovery Phase. http://www.slideshare.net/afzaalali14/chapter-2-entrepreneurship-lecture-3
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