Archdale-Trinity Middle School
Lesson Plan
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Date: 04-13-2018
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Teacher:
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Witkowski
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Lesson/Unit Topic:
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The Entrepreneurial Process-
Discovery Phase
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Standards:
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NCCTE.BU20.03.02 Understand entrepreneurship and the entrepreneurial process
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“I Can…” Statement
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I can explain the different activities in the Discovery phase of the Entrepreneurial process.
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.
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Literacy/Vocabulary Strategies (Word Wall)
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In the Discovery phase of the Entrepreneurial process
you would research market trends about your idea. |
Bell-Ringer/Connecting Strategy
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1. Go to wclassroom.blogspot.com
2. Open 3.02 Entrepreneurship and the Entrepreneurial Process SLIDE 41
3. You need a pencil or pen
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Lesson-Instructional Strategies and Procedures for Teacher and Students
(Detailed Plans Including Best Practices, Researched Based Strategies)
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Guided Lesson:
@ Students will learn about Demographics
Independent Exercise:
@ Video : Ways to segment tarket audiences http://study.com/academy/lesson/market-segmentation-geographic-demographic-psychographic-more.html Choose 3 of the following tv shows and write them on the paper: Dancing with Stars NCIS Mentalist American Idol The Simpsons Two and a Half Men Family Guy Glee Sponge Bob Square Pants iCarly Monster High Victorious @ TV shows for ages 2-11, 12-34, and over 50 http://www.ew.com/article/2011/03/15/ratings-by-age Do you agree? @ The Tween demographics can be between ages 8 and 14. @ Do you agree with the tween demographics? https://www.marketingsherpa.com/article/how-to/data-spending-habits-dos-donts @ Video: How to advertise on Facebook by Targeting Audiences start at 2:34 https://www.youtube.com/watch?v=lmr5SvZ17os
@ Students will complete Demographics exercise
http://quickfacts.census.gov/qfd/states/37/37151.html
@ Students will decide on their customers' demographics for their food trucks.
@ More demographics on Food Trucks http://www.sbdcnet.org/small-business-research-reports/sbdcnet-connections-issue-55-mobile-food-vendors
@ If time discuss consumer needs and wants
@ Students will choose their favorite tv show and make an educated guess about
the demographics of its audience. Students will then research their show to see if their educated guess is correct. @ On Google, type the name of your show and the word demographics
If absent yesterday-
@ Demographics and tv shows http://www.ew.com/article/2015/02/11/survey-americas-favorite-tv-shows-are-not-what-you-think-0
A recent Harris poll said these are the top 10 tv shows:
NCIS (CBS)
The Big Bang Theory (CBS) The Walking Dead (AMC) Scandal (ABC) Game of Thrones (HBO) The Good Wife (CBS) and The Blacklist (NBC) – tied at #6 Modern Family (ABC) Blue Bloods (CBS) Criminal Minds (CBS)
On a piece of paper, write down your first, second and third choice
FROM THE ABOVE GROUP |
A. Review of 1.03 http://www.quia.com/rr/977291.html
C. Matching skills http://www.quia.com/mc/2677091.html?AP_rand=1136190610
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