Learning Goal: PBF3.01 Understand principles of marketing.
Parts of Product
Bellringer:
Go to PowerPoint 3.01
Pull up Blog
Get textbook
Before Lunch
Guided Lesson:
1. Project 3 Marketing will be discussed.
2. Learn about the Parts of a Product- Review slides 38 to 42
3. Class will read page 245
4. Complete the 3.01 Vocabulary worksheet section Parts of a Product Draw your product- and (A) describe what the basic product is, (B) list product features, (C) List options, (D) What is the brand name? Why did you choose this name? (E)What kind of packaging will it have? What is your package made of? Why did you choose these materials? (F)What type of guarantee or warranty?
5. At 11:30 if you have completed worksheet play scatter or space race at http://quizlet.com/545303/7-functions-of-marketing-flash-cards/Highest scores gets candy. You may want to have your text book open to page 237.
After Lunch
Independent Exercise:
6. Learn about Pricing function. Review slides 43 to 46.
7. Students will read page 251.
8. Students will create a PowerPoint called Marketing Strategy.
The first slide will be your Product's Brand Name and your name
Title the second slide "Parts of a Product" Type the information from the worksheet to the slide make sure to put in a - f answers.
Title the third slide "Price."
You will answer the following pricing questions about your product:
At what price will you sell the product?
What factors did you consider in setting this selling price?
Remember to think about uniqueness, supply and demand, profit, product costs, operating expenses, complexity.. all the factors that affect price
Tiger Time on Wednesday if the following items are not completed:
Project 2
Heinz Part 1 worksheet. Read online article "Old Ketchup Packet Heads for Trash" at
http://online.wsj.com/article/SB10001424053111904194604576578691502178606.html.
Project 3 slides
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