Learning Goals:
Review 3.01 Marketing
Begin 3.02 Marketing- Buying Behaviors
Bell Ringer:
Pull up PowerPoint 3.01 Marketing
Pull up PowerPoint 3.02 Marketing- Buying Behaviors
Announcements:
Tiger time for students, who are behind on Project 2 and/or Project 3
Before Lunch
You may work in pairs to complete the Part 1, Part 2, and Part 3 of the 3.01 Chapter Review Worksheet (each person must complete a worksheet)
After Lunch
Guided Exercise:
Miss W will explain the 2 parts of a Marketing Strategy (target market and marketing mix)
Independent Exercise: Click on the link on slide 6 or click the link here http://www.magazines.com/browse with a partner and find examples of each of the target market segmentations demographic, geographic, and psychographic. Write the segmentation name and your answers on the back of your Chapter 3 Review worksheet.
Add the magazine information for YOUR PRODUCT to the Promotion section of your Project 3 PowerPoint. You should have the specific name of a magazine for your advertisement.
Work on the first half of the Target Market section of Project 3:
Identify the characteristics of your target audience using the four types of segmentation
a. demographic (age, gender, income, ethnicity)
b. geographic (location)
c. psychographic (values, attitudes, & lifestyles)
d. behavioral (why customers buy the product)
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