Learning Goals:
Finish 3.02 Marketing- Buying Behaviors
Bell Ringer:
Pull up PowerPoint 3.02 Marketing- Buying Behaviors
Before Lunch
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Guided Exercise:
Miss W will explain the 2 parts of a Marketing Strategy (target market and marketing mix). Will view 3.02 notes and listen to The Marketing Mix Song (Product, Price, Promotion and Place) (Business Studies take on Paparazzi by Lady Gaga)
http://www.youtube.com/watch?v=zFENz_nnrq8&feature=related
Finish yesterday's work: You may work in pairs to complete the Part 1, and Part 2, of the 3.01 Chapter Review Worksheet (each person must complete a worksheet)
Click on the link on slide 6 or click the link here http://www.magazines.com/browse with a partner and find examples of each of the target market segmentations demographic, geographic, and psychographic. Write the segmentation name and your answers on the back of your Chapter 3 Review worksheet.
Add the magazine information for YOUR PRODUCT to the Promotion section of your Project 3 PowerPoint. You should have the specific name of a magazine for your advertisement.
Work on the first half of the Target Market section of Project 3:
Identify the characteristics of your target audience using the four types of segmentation
a. demographic (age, gender, income, ethnicity)
b. geographic (location)
c. psychographic (values, attitudes, & lifestyles)
d. behavioral (why customers buy the product)
Finish Part 3 of the 3.01 Chapter Review Worksheet
After Lunch
Independent Exercise:
Discuss
What kind of decision will this be for your customer? Extensive, limited, routine
What buying motive are you going for? Emotional, rational, patronage
Do some group examples of the Buying Motive worksheet.
Students will finish the Buying Motive worksheet.
Students will complete questions e and f in the Target Market section of their project 3.
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