Tuesday, March 14th- 8th Grade- Discovery Phase- Demographics

Archdale-Trinity Middle School Lesson Plan
Date: 03-14-2017

Teacher:	Witkowski
Lesson/Unit Topic:	The Entrepreneurial Process- Discovery Phase
Standards:	NCCTE.BU20.03.02 Understand entrepreneurship and the entrepreneurial process

“I Can…” Statement
I can explain the different activities in the Discovery phase of the Entrepreneurial process.	TEST Next Week

Literacy/Vocabulary Strategies (Word Wall)

In the Discovery phase of the Entrepreneurial process  you would research market trends about your idea.  http://images.huffingtonpost.com/2012-10-25-foodtruck1.jpg

Bell-Ringer/Connecting Strategy

1.  Go to wclassroom.blogspot.com      2. Go to  Computer- Student Doc- Witkowski folder- Exploring Business Folder-           Entrepreneur Folder-            then open 3.02 Entrepreneurship and the Entrepreneurial Process

Lesson-Instructional Strategies and Procedures for Teacher and Students (Detailed Plans Including Best Practices, Researched Based Strategies)

Guided Lesson:  @ Students will learn about Demographics Independent Exercise:  @ Demographics and tv shows  http://www.ew.com/article/2015/02/11/survey-americas-favorite-tv-shows-are-not-what-you-think-0 A recent Harris poll said these are the top 10 tv shows:  NCIS (CBS) The Big Bang Theory (CBS) The Walking Dead (AMC) Scandal (ABC) Game of Thrones (HBO) The Good Wife (CBS) and The Blacklist (NBC) – tied at #6 Modern Family (ABC) Blue Bloods (CBS) Criminal Minds (CBS) On a piece of paper, write down your first, second and third choice FROM THE ABOVE GROUP @ Ways to segment tarket audiences http://study.com/academy/lesson/market-segmentation-geographic-demographic-psychographic-more.html @ TV shows for ages 11, 34, and 50 http://www.ew.com/article/2011/03/15/ratings-by-age       Do you agree?  @ The Tween demographics can be between ages 8 and 14.  @ Do you agree with the tween demographics?  https://www.marketingsherpa.com/article/how-to/data-spending-habits-dos-donts @ Students will complete Demographics exercise      http://quickfacts.census.gov/qfd/states/37/37151.html  @ Students will decide on their customers' demographics for their food trucks. @ Children: New billionaires - BBC News https://www.youtube.com/watch?v=ekZZZPRxWtI If time discuss consumer needs and wants