Mon, Sept 23- 8th Grade- Publisher- Start Business Publication Project

Bellringer:
1. Open up Target Audience PowerPoint.
2. Open up your Typing document.
3. Turn to page 31  of your typing book.
4.  Type Line 6  B key 
5.  Turn to page 32
     Type Line 10 U key

What are we learning?
Publisher 3.02 Target Audience- Business Publications

Guided Practice:
@Miss W. will explain project rubric AND summary.

Publisher Publication Project Rubric

 

Checklist	Publication	Requirement	Points	Grade
	Business Card	Matching theme colors	2
	Business Card	Company Name Your Name Address Phone and Web address	5
	Business Card	Logo (image- example Nike’s check mark)	2
	Business Card	Has citation below internet image (size 2 font) or has word “clip art”	1
	Business Card	Slogan (short selling sentence- example Nike’s phrase “Just Do It”)	1
	Business Card	Creativity- contrasting colors, images have frames, proximity, white space, repetition, balance, alignment	10
	Flyer	Matching theme colors	2
	Flyer	Company Name Your Name Address Phone and Web address	5
	Flyer	Logo (image- example Nike’s check mark)	2
	Flyer	Has citation below internet image (size 2 font) or has word “clip art”	1
	Flyer	Slogan (short selling sentence- example Nike’s phrase “Just Do It”)	1
	Flyer	Creativity- contrasting colors, images have frames, proximity, white space, repetition, balance, alignment	12
	Flyer	Sales content makes sense and is detailed.	10
	Flyer, Card, Letterhead	Correct spelling and grammar.	10
	Letterhead	Matching theme colors	2
	Letterhead	Everything is on the top 1/5 of the page	10
	Letterhead	There is a white area for letter	5
	Letterhead	Company Name Your Name Address Phone and Web address	5
	Letterhead	Logo (image- example Nike’s check mark)	2
	Letterhead	Has citation below internet image (size 2 font) or has word “clip art”	1
	Letterhead	Slogan (short selling sentence- example Nike’s phrase “Just Do It”)	1
	Letterhead	Creativity- contrasting colors, images have frames, proximity, white space, repetition, balance, alignment	10
Publication Project GRADE			100

Independent Lesson:
@Students will create on Publisher
    flyers, business cards, and letterhead.
    @You are going to choose 1 of 3 different businesses to create
a matching theme business card, flyer and letterhead stationery.
You may choose a pet spa, or skate board shop or comic shop.

@If available students will use the following site for research
    http://igrezadecu.com/hot-shot-business/ 


You will have to be able to explain your choices in a project summary
IN COMPLETE SENTENCES. You will get a grade for the summary
and a grade for the publications

You will type your project summary. Spelling and Grammar will count!

Introduction Paragraph

1.    What is the name of your business and explain what type of business did you choose?

2.    What is your business slogan? Why did you pick this slogan?

Target Audience Paragraph

3. What type of person would be interested in (insert your product's name)?

4. Why should the target audience care about  (insert your product's name)?

5.  What are the benefits to your target audience of (insert your product's name)?

Design Paragraph

6. How does your flyer have stopping power?
Stopping power is the ability of an advertisement to stop people in their tracks, to make them sit up and take notice. You want people to say "Did you see that?" or "What did you say?"

7. What color or colors did you choose for your theme? Why?

8. What picture or clip art did you choose for your logo? Why?

9. Name one design feature that you used that you are most proud of? Why?

Conclusion Paragraph

10. In two to four sentences explain why your business card, flyer and letterhead stationary would appeal to your target audience? (Hint: use the information in the above paragraphs to help you)

Exit Activity:

Play until you have won a million dollars
http://www.quia.com/rr/531753.html