1. Get out your project rubric and design brochure.
3. Turn to page 37 of your typing book.
4. Type Line 6 ' apostrophe key
5. Turn to page 38 of your typing book.
6 Type Line 10 " quotation mark key
7. If your name is on the board
FINISH YOUR READING ASSIGNMENT
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What are we learning?
Publisher 3.02 Target Audience- Business Publications
Guided Practice:
@Miss W. will explain project rubric AND summary
Publisher Publication Project Rubric
Checklist
|
Publication
|
Requirement
|
Points
|
Grade
|
Business Card
|
Matching theme colors
|
2
| ||
Business Card
|
Company Name
Your Name
Address
Phone and Web address
|
5
| ||
Business Card
|
Logo (image- example Nike’s check mark)
|
2
| ||
Business Card
|
Has citation below internet image (size 2 font) or has word “clip art”
|
1
| ||
Business Card
|
Slogan (short selling sentence- example Nike’s phrase “Just Do It”)
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1
| ||
Business Card
|
Creativity- contrasting colors, images have frames, proximity, white space, repetition, balance, alignment
|
10
| ||
Flyer
|
Matching theme colors
|
2
| ||
Flyer
|
Company Name
Your Name
Address
Phone and Web address
|
5
| ||
Flyer
|
Logo (image- example Nike’s check mark)
|
2
| ||
Flyer
|
Has citation below internet image (size 2 font) or has word “clip art”
|
1
| ||
Flyer
|
Slogan (short selling sentence- example Nike’s phrase “Just Do It”)
|
1
| ||
Flyer
|
Creativity- contrasting colors, images have frames, proximity, white space, repetition, balance, alignment
|
12
| ||
Flyer
|
Sales content makes sense and is detailed.
|
10
| ||
Flyer, Card, Letterhead
|
Correct spelling and grammar.
|
10
| ||
Letterhead
|
Matching theme colors
|
2
| ||
Letterhead
|
Everything is on the top 1/5 of the page
|
10
| ||
Letterhead
|
There is a white area for letter
|
5
| ||
Letterhead
|
Company Name
Your Name
Address
Phone and Web address
|
5
| ||
Letterhead
|
Logo (image- example Nike’s check mark)
|
2
| ||
Letterhead
|
Has citation below internet image (size 2 font) or has word “clip art”
|
1
| ||
Letterhead
|
Slogan (short selling sentence- example Nike’s phrase “Just Do It”)
|
1
| ||
Letterhead
|
Creativity- contrasting colors, images have frames, proximity, white space, repetition, balance, alignment
|
10
| ||
Publication Project GRADE
|
100
| |||
Independent Lesson:
@Students will create on Publisher
flyers, business cards, and letterhead.
You will have to be able to explain your choices in a project summary
IN COMPLETE SENTENCES. You will get a grade for the summary
and a grade for the publications
You will type your project summary. Spelling and Grammar will count!
Introduction Paragraph
1. What is the name of your business and explain what type of business did you choose?
2. What is your business slogan? Why did you pick this slogan?
Target Audience Paragraph
3. What type of person would be interested in (insert your product's name)?
4. Why should the target audience care about (insert your product's name)?
5. What are the benefits to your target audience of (insert your product's name)?
Design Paragraph
6. How does your flyer have stopping power?
Stopping power is the ability of an advertisement to stop people in their tracks, to make them sit up and take notice. You want people to say "Did you see that?" or "What did you say?"
Stopping power is the ability of an advertisement to stop people in their tracks, to make them sit up and take notice. You want people to say "Did you see that?" or "What did you say?"
7. What color or colors did you choose for your theme? Why?
8. What picture or clip art did you choose for your logo? Why?
9. Name one design feature that you used that you are most proud of? Why?
Conclusion Paragraph
10. In two to four sentences explain why your business card, flyer and letterhead stationary would appeal to your target audience? (Hint: use the information in the above paragraphs to help you)
Exit Activity:@Put your design brochure up outside.
Play until you have won a million dollars
http://www.quia.com/rr/531753.html
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