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Archdale-Trinity Middle School
Lesson Plan
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Date: 10-20-2014
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Teacher:
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Witkowski
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Lesson/Unit Topic:
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Publisher- Business Cards
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Standards:
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DB-2 Know your target audience
DB-4 Format flyers
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“I Can…” Statement
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Criteria for Success-Formative/Summative Assessments
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I can create business cards.
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Students can create business cards.
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Literacy/Vocabulary Strategies (Word Wall)
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The colors you used on your flyer will be the colors you use on your business cards!
Your flyer needs to have “stopping power.”
Use a flyer to communicate or advertise information about a one-time upcoming event.
Make sure you have 5 items for sale and citation or the words “clip art.”
http://www.cnet.com/news/flipp-app-delivers-store-flyers-to-your-phone-or-tablet/
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Bell-Ringer/Connecting Strategy
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On page 56, type lines 06 and 07.
Remember to use your thumb for the space bar.
We are using our left PINKY finger for the SHIFT key.
We are using our right PINKY finger for the ? Question mark key
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Lesson-Instructional Strategies & Procedures for Teacher and Students
(Detailed Plans Including Best Practices, Researched Based Strategies)
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Guided Practice:
@ Miss W will review publication rubric.
Independent Lesson:
@ Students will finish their flyer AND LET MISS W KNOW SO SHE CAN PRINT IT.
@ Students will create business cards.
@ Students will start their letterhead stationery.
@ Students will review rubric and make sure they have:
Project Summary
You will have to be able to explain your choices in a project summary
IN COMPLETE SENTENCES. You will get a grade for the summary
and a grade for the publications
You will type your project summary. Spelling and Grammar will count!
Introduction Paragraph
1. What is the name of your business and explain what type of business did you choose?
2. What is your business slogan? Why did you pick this slogan?
Target Audience Paragraph
3. What type of person would be interested in (insert your product's name)?
4. Why should the target audience care about (insert your product's name)?
5. What are the benefits to your target audience of (insert your product's name)?
Design Paragraph
6. How does your flyer have stopping power?
Stopping power is the ability of an advertisement to stop people in their tracks, to make them sit up and take notice. You want people to say "Did you see that?" or "What did you say?"
7. What color or colors did you choose for your theme? Why?
8. What picture or clip art did you choose for your logo? Why?
9. Name one design feature that you used that you are most proud of? Why?
Conclusion Paragraph
10. In two to four sentences explain why your business card, flyer and letterhead stationery would appeal to your target audience? (Hint: use the information in the above paragraphs to help you)
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Higher Order Thinking Questions
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Student Technology/Differentiation
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Closure Strategy
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