Publisher Review:
Review the following PowerPoints in the Publisher folder and fill in the blanks.
Review the following PowerPoints in the Publisher folder and fill in the blanks.
____Design
Principles
Balance
is an even _________________________of weight or when other
elements are equal.
Graphics don’t _____________________________ text.
The page is not too _______________ on one side or the other.
Proximity/unity is the
__________________ between elements (pictures or words) on a page.
Used to demonstrate a _______________________or a lack of
relationship between elements.
Related items should be justified the ___________________to
emphasize their relationship to each other such as, the text giving the
location, date, time, and cost of an event
are all ________________________on a flyer.
Repetition/consistency is the _________________________ (or same) pattern of font and color schemes and graphic types; ______________________fonts, color schemes, or graphics.
Repetition/consistency is the _________________________ (or same) pattern of font and color schemes and graphic types; ______________________fonts, color schemes, or graphics.
Contrast is the use of color and size to _________________________ the most __________________________important elements on a page.
White space has ______________________________________wide margins.
____3.02 Publications
The type of publication depends upon the ______________________
of the communication and the characteristics of the target audience.
Business
cards are used to help its recipient remember you or your business
and have quick access to your _______________________________________.
Letterhead
Stationary is used to send a professionally prepared
communication to potential clients to _________________________________the
business.
Flyers are
used to communicate information about a _______________________upcoming event.
Brochures are
used to inform or advertise about a ________________ topic or describe the
purpose of a ____________________ or group.
Brochures are used by an organization or individual to
advertise or provide information of a more _________________________________nature
than that of a flyer.
Newsletters are
used to provide informational _____________________________ to a specific club,
group, or organization on a regular basis – ____________________, monthly,
quarterly.
____Target Audience
The identifying characteristics of the Target Audience
provide the __________________ for grabbing their attention by appealing to
their…
Age, Education/Ability, Special ________________, and ____________________
Membership
What is the general AGE group?
Elementary, Preteen, Teen, _____________ adult, Mature _________________,
and
Senior _______________________.
Senior _______________________.
____SCATTER http://quizlet.com/10493861/cai-obj-302-business-publications-flash-cards/
____SCATTER http://quizlet.com/11124058/scatter
___ Need 8 of 9 correct http://www.quia.com/hm/819282.html
___ Match the words to definitions http://www.quia.com/mc/2333348.html
____ Match the words to definitions http://www.quia.com/mc/2301851.html____SCATTER http://quizlet.com/11124058/scatter
___ Need 8 of 9 correct http://www.quia.com/hm/819282.html
___ Match the words to definitions http://www.quia.com/mc/2333348.html
____Win a million dollars_http://www.quia.com/rr/531753.html
____ Match the words to Ribbon pictures http://www.quia.com/mc/320506.html
____ Match the words to Ribbon pictures http://www.quia.com/mc/320506.html
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