Archdale-Trinity Middle School 
Lesson Plan 
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Date: 10-28-2015 
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Teacher: 
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Witkowski 
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Lesson/Unit Topic: 
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The Entrepreneurial Process-  
Discovery Phase 
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Standards: 
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NCCTE.BU20.03.02 Understand entrepreneurship and the entrepreneurial process 
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“I Can…” Statement 
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I can explain the different activities in the Discovery phase of the the Entrepreneurial process. 
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. 
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Literacy/Vocabulary Strategies (Word Wall) 
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In the Discovery phase of the Entrepreneurial process  
you would determine the likelihood of success of your idea.  | 
Bell-Ringer/Connecting Strategy 
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      1.  Go to wclassroom.blogspot.com and click on YELLOW link labeled Students will take notes on the Discovery Phase. Once you are finished with notes THEN you can get water or take a break. 
      2.  Go to  Computer- Student Doc- Witkowski folder- Exploring Business Folder- 
          Entrepreneur Folder- then open 3.02 Entrepreneurship and the Entrepreneurial Process 
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Lesson-Instructional Strategies & Procedures for Teacher and Students 
(Detailed Plans Including Best Practices, Researched Based Strategies) 
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Guided Lesson: 
@ Today we are going to take some quick notes on Recognizing Opportunities during the Discovery Phase. You will receive a class participation grade on the notes. @ Each day when you come into class you will have the opportunity to participate in interesting activities OR if you disrupt the class you will have a long note writing assignment in another teacher's room. @ If you do not complete the note writing assignment your daily participation grade will be zero. It is your choice! 
Independent Exercise: 
@ Students will take notes on the Discovery Phase.  
http://www.slideshare.net/afzaalali14/chapter-2-entrepreneurship-lecture-3 
@ Students will learn about Market Surveys 
@ #4 -Beta Testing  Minimum viable product method: Wizard of Oz testing - The Lean Playbook 
@ #5 - Beta Testing  Wizard of Oz testing - Zappos case - The Lean Playbook    
@ Sample food truck survey  https://www.surveymonkey.com/r/?sm=zfr4rcQeHOZ98mkREha3%2BA%3D%3D 
Results http://parktran.rutgers.edu/PDF/Mobile%20Food%20Vendor%20Survey%20results%2003072012.pdf FOOD TRUCK SURVEY •You need to create a food truck survey. You may look at the 2 examples in the above links or go online and google Food Truck Survey for ideas 
•Use
a word document.  ONE page only! 
•Have
10 questions with correct spelling/grammar.   
                  The questions may be multiple choice or fill in the blank. 
•Have
clip art or pictures.  
•Have
your name & your food truck’s name on it.    
@Get out and complete both sides of the Generating Ideas worksheet  | 
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