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Archdale-Trinity Middle School
Lesson Plan
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Date: 03-20-2015
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Teacher:
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Witkowski
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Lesson/Unit Topic:
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Publisher- Flyers and Letterhead
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Standards:
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DB-2 Know your target audience
DB-4 Format flyers
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“I Can…” Statement
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Criteria for Success-Formative/Summative Assessments
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I can decide on my target audience.
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Students can decide on their target audience.
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Literacy/Vocabulary Strategies (Word Wall)
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Letterhead stationery is used to send a professionally prepared communication to potential clients to introduce the business.
There is a picture to the left of the page and there is a picture to the right of the page. What design principle do these pictures represent?
The color green is used throughout the letterhead. What design principle does this represent?
https://www.flickr.com/photos/seattlemunicipalarchives/3042460806/
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Bell-Ringer/Connecting Strategy
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.On page 49, type lines 05 and 06.
Remember to use your thumb for the space bar.
We are using our left PINKY finger for the Z key.
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Lesson-Instructional Strategies & Procedures for Teacher and Students
(Detailed Plans Including Best Practices, Researched Based Strategies)
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Guided Practice:
@Miss W. will explain project rubric AND summary.
@Miss W. will explain project rubric AND summary. @How good of a business person are you? @You are going to choose 1 of 3 different businesses to create a matching theme business card, flyer and letterhead stationery. You may choose a pet spa, or skate board shop or comic shop. @If available students will use the following site for research http://igrezadecu.com/hot-shot-business/ @ Make sure to show Miss W your score for the candy contest!
a flyer, business cards, and letterhead for their chosen business.
@ Students will start their Project Summary
You will have to be able to explain your choices in a project summary
IN COMPLETE SENTENCES. You will get a grade for the summary
and a grade for the publications
You will type your project summary. Spelling and Grammar will count!
Introduction Paragraph
1. What is the name of your business and explain what type of business did you choose?
2. What is your business slogan? Why did you pick this slogan?
Target Audience Paragraph
3. What type of person would be interested in (insert your product's name)?
4. Why should the target audience care about (insert your product's name)?
5. What are the benefits to your target audience of (insert your product's name)?
Design Paragraph
6. How does your flyer have stopping power?
Stopping power is the ability of an advertisement to stop people in their tracks, to make them sit up and take notice. You want people to say "Did you see that?" or "What did you say?"
7. What color or colors did you choose for your theme? Why?
8. What picture or clip art did you choose for your logo? Why?
9. Name one design feature that you used that you are most proud of? Why?
Conclusion Paragraph
10. In two to four sentences explain why your business card, flyer and letterhead stationary would appeal to your target audience? (Hint: use the information in the above paragraphs to help you)
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