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Archdale-Trinity Middle School
Lesson Plan
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Date: 03-25-2015
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Teacher:
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Witkowski
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Lesson/Unit Topic:
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Publisher- Create Letterhead Stationery,
Publisher Publications Test Project Summary | |
Standards:
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DB-2 Know your target audience
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“I Can…” Statement
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Criteria for Success-Formative/Summative Assessments
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I can create letterhead stationery.
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Students can create letterhead stationery.
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Literacy/Vocabulary Strategies (Word Wall)
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Letterhead stationery is used to send a professionally prepared communication to potential clients to introduce the business. It provides CONTACT information.
https://www.flickr.com/photos/bibliodyssey/7067642847/
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Bell-Ringer/Connecting Strategy
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On page 57, type lines 08 and 09.
Remember to use your thumb for the space bar.
We are using our left PINKY finger for the Caps Lock key
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Lesson-Instructional Strategies & Procedures for Teacher and Students
(Detailed Plans Including Best Practices, Researched Based Strategies)
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Guided Practice:
@ Miss W will review publication rubric
@ Review for Test using Exit Activity 9
Independent Lesson:
@ Students will finish their business cards.
@ Students will finish their letterhead.
@ Students will finish their project summary.
@ Students will review rubric and make sure they have:
Project Summary
You will have to be able to explain your choices in a project summary
IN COMPLETE SENTENCES. You will get a grade for the summary
and a grade for the publications
You will type your project summary. Spelling and Grammar will count!
Introduction Paragraph
1. What is the name of your business and explain what type of business did you choose?
2. What is your business slogan? Why did you pick this slogan?
Target Audience Paragraph
3. What type of person would be interested in (insert your product's name)?
4. Why should the target audience care about (insert your product's name)?
5. What are the benefits to your target audience of (insert your product's name)?
Design Paragraph
6. How does your flyer have stopping power?
Stopping power is the ability of an advertisement to stop people in their tracks, to make them sit up and take notice. You want people to say "Did you see that?" or "What did you say?"
7. What color or colors did you choose for your theme? Why?
8. What picture or clip art did you choose for your logo? Why?
9. Name one design feature that you used that you are most proud of? Why?
Conclusion Paragraph
10. In two to four sentences explain why your business card, flyer and letterhead stationery would appeal to your target audience? (Hint: use the information in the above paragraphs to help you)
If Time: Start on Database Lesson Review
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Higher Order Thinking Questions
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Student Technology/Differentiation
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Closure Strategy
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Review of Publications and Target Audience
Play until you have won a million dollars
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Lesson Reflections
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